identify issue and trends in the tourism and hospitality industry

1. Issues and trends in the tourism industry

• Be aware of the lack of trained personal. Because many tourism areas have grown rapidly there are too many locations where there is a dearth of skilled labor. Tourism needs people who are both inspired and well trained. Yet, too few people in the tourism industry speak multiple languages, are proficient in high tech computer skills or have a good knowledge of statistics. This lack of education and training creates not only numerous financial losses but also creates lost opportunities and the inability to adapt to new challenges.

• The lack of truthful marketing. The lack of truth in marketing means that the public not only loses confidence in the industry but investors fear being gullible. Marketing has to be both innovative and true. Tourism is a highly competitive industry and requires good and innovative marketing that captures a place’s essence while making people aware of the locale’s tourism offerings

• Sustainable Travel. Along with the rising consumer and industry interest in eco-tourism, tour operators and activity providers will need to incorporate ways to bring sustainability to the forefront of their offers. Many tourists are also choosing to visit destinations that will benefit the most from their tourist dollars. Travelers and the tourism industry are expected now more than ever to respect the environment and its biodiversity, as well as the people, local traditions and the culture of a destination.

• Work and travel. Nowadays more employees than ever before have the freedom to extend professional business stays by a couple extra days or even weeks for personal trips. Extending a business trip by a few days will not be enough. Instead, working full-time or even part-time as a digital nomad for a month or more will become the next thing to do. Advances in online communication tools and professional co-working spaces in major cities around the world, it will be easier than ever to live and work in different destinations for longer periods of time