IMPLICATION OF ISSUES AND TRENDS IN THE TOURISM AND HOSPITALITY INDUSTRY

MEANING OF IMPLICATIONS

- The effects or consequences that may happen in the future

TRENDS IN TOURISM AND HOSPITALITY INDUSTRY

QR CODE

POSITIVE IMPLICATION (+)

Can keep your printed marketing costs low.

•  Space comes with a price when you invest in printed marketing materials like 

brochures, catalogs, ads and signage. QR codes are a simple means to 

direct an audience to more information about a product, service or 

promotion, while ensuring you don’t waste valuable print space on 

unnecessary details

QR codes can be used for anything and everything

• A librarian has developed an ingenious use for QR codes. He sticks a 

QR code on books that have been reviewed as a podcast by volunteer students. 

Once scanned, the code will take you directly to the podcast.

NEGATIVE IMPLICATION (-)

• Mobile users have to download a  QR reader app before they can even begin to use them.

• scanning can be a long process.

• Risk faced by the consumers. Consumers face the risk of getting virus through malicious sites 

or downloads on their smartphone.

ONLINE BANKING

POSITIVE IMPLICATION (+)

• lower fees and higher rates on average.

• easily pay your bills, can transfer funds between accounts.

• It is available all the time. You can perform your tasks from 

anywhere and at any time.

NEGATIVE IMPLICATION (-)

• Databases store all user data and account information, if these servers 

are hacked, it could lead to financial and personal problems.

• These online transaction systems impose processing costs on the buyers and sellers as well.

ONLINE APPS

POSITIVE IMPLICATION (+)

• Automation - With all the information being available instantly,

 people can look for whatever they want without talking to anyone

 about the same.

• example : halal apps

NEGATIVE IMPLICATION (-)

•Privacy breach and data theft- personal information and data 

being stolen and harvested by companies with lowly ethics.

• The Internet is time-consuming - Time consumed by reading 

non-essential content.

ISSUES IN TOURISM AND HOSPITALITY INDUSTRY

TECHNOLOGY

ISSUE : WIFI SERVICES

• An IT professional says the comparatively sluggish internet speed

 Malaysia is largely due to infrastructure issues. 

• This is because certain areas are not the target market of 

telecommunications companies ad might not even have towers 

to detect a signal.

• In Korea, they provide wifi without password for travelers in every 

area even in the village area.

• In Malaysia does not provide wifi for tourist

ISSUE : CCTV

• CCTV in Malaysia is less sophisticated than in Korea.

• In Korea, they provide 24  hours of CCTV operating system in 

every area even in the village area.

• In Malaysia, the usage of CCTV is every hard to find in rural area.